Mobile Marketing Can Grow A Business, But You Need To Cultivate It
If you’re like me, your smart phone is loaded with apps. It is no surprise that tens of millions of apps are downloaded every single day. Technology has transformed smart phones into an all-in-one...
View ArticleTechnology Innovation Can Jump-Start A Business Start-Up
The economic conditions for new businesses starting out are tough. There is no question of that. The global economy is still in the grips of a long and sustained recession. Consumers have less money in...
View ArticleBuilding A Brand: The Path To Building A Growing Business
This past week I was invited to speak at the Consumer Goods Forum, a major industry conference in Paris. It felt a bit strange to be a speaker from a technology company surrounded by presenters of some...
View ArticleMovie Theatre Chain’s Approach To Solving The Texting Problem Is Blockbuster...
We have all been there. You’re at your local cinema, eager to see the latest blockbuster. You spend a good chunk of money on movie tickets, popcorn, snacks and drinks. The lights go down. Suddenly the...
View ArticleThe Bright Shiny Object Syndrome Of Marketing: Avoid it Or Assess It?
Occasionally I enjoy trying new restaurants with my wife and family. But it seems whenever we discover a culinary gem, so does the rest of the world. Everyone has experienced this at one time or...
View ArticleWhat Artisans Can Teach Us About Marketing: Part 1
When I lived and worked in Italy, artisans were a big part of the commerce and culture of the country. People would flock to local shops, drawn to homemade breads and cheeses. Furniture and...
View ArticleArtisan Marketing, Part 2: The Artisan’s Focus on Quality
In my first blog post on How Artisans Can Teach Us to Become Better Marketers. I talked about living in countries that had a strong artisan culture in their economy. What fascinated me was that these...
View ArticleArtisan Marketing: Turning Small Customer Experiences into Big Results
In the first two parts of this three-part series on the lessons artisans can teach marketers, I discussed how in villages, small towns and “main streets” all over the world, artisan shops have not only...
View ArticleWhy Every Marketer Needs A GPS Device To Follow Today’s Customer Buying Journey
The Buying Journey Has Radically Changed Last week I had the opportunity to speak at a marketing summit in Italy. The event was jointly presented by SAP and Largo Consumo Magazine, one of Italy’s...
View ArticleDon’t Forget People – The Fifth P of Marketing
Recently, Thomas Barta, a leadership advisor and coach, published an interesting article on CMO.com about the Four P’s of Marketing Leadership. His column tackled the challenge of marketing leadership...
View Article1-800-FLOWERS.COM: Growing into a Social Company
Jim McCan CEO of 1-800-Flowers Last week I had the privilege of speaking at The Conference Board’s 2012 Customer Experience Leadership Conference in New York City. I believe events like these are...
View ArticleThe Marketing Organization: the Next IT-buying Powerhouse
In years past, sales representatives of IT solution providers had a clear strategy for cultivating new business: get an appointment with the CIO. It was a sales strategy that made sense. But as...
View ArticleAre You Humanizing Your Brand?
As marketers, we spend our days and nights looking for strategies that will build awareness, preference and demand for our organizations. And the ultimate payoff is when all that hard work and...
View ArticleGame-Changing Technologies? You’ve Got to Get in the Game…
Amazon Kindle I am a voracious reader- books, magazines, newspapers, you name it. And I am a traditionalist when it comes to the printed word. I like the feel of a book, the crispness of a morning...
View ArticleWhat Does an Election Year Mean for Marketing?
I follow economic news with keen interest, and lately it’s been a pendulum that seems to swing between optimism and concern. Every time there’s a story that points to pockets of economic recovery, it...
View ArticleWhy Disney’s Corporate Social Responsibility Decision Will Pay Big Dividends...
For many companies, corporate social responsibility (CSR) remains more of an “obligation” than an actual business practice. Some companies avoid full commitment to CSR because they view it as an...
View ArticleLPGA Twitter Caddie Bib Idea is a Marketing Hole-in-One
Two of my passions are golf and marketing. While golf fans around the world (myself included) will be following the upcoming Open Championship at Royal Lytham & St Annes, I recently noticed some...
View ArticleWhen Sheryl Sandberg Spoke, We All Wanted to “Lean In”
On this Sunday, the critically-acclaimed TV show “Mad Men” returns for its sixth season. For people who work in advertising and marketing, it is a fascinating show because it depicts the early days of...
View ArticleThe Traditional Paper Business Card Is Not Dead
I recently made an overseas business trip to Singapore and India. I exchanged over 50 business cards with people I met at meetings and events. Yet, many people have proclaimed that the traditional...
View ArticleSeth Godin: Innovation Is Critical And It’s Okay To Fail
I spent this past week in Orlando, Florida, attending SAP’s annual SAPPHIRE NOW conference. The opening day of the conference took on a strong marketing flavor when marketing thought-leader, visionary...
View ArticleSimple or Sophisticated Copy? Master Copywriter & Author Bob Bly Shares His...
Throughout my career, I devote as much time to analyzing the outcome of a marketing campaign as the strategy and creative that went into it. Of course, the biggest factor always comes down to the...
View ArticleTarget Audiences Are a Moving Target: The Evolving Role Of The CIO
Marketers who are really passionate about their profession are usually “lifelong learners.” I am no exception. For many marketers, a guilty pleasure is the hit TV show “Mad Men” that showcases the...
View ArticleSuperhero Marketing: You Don’t Need To Be The Man Of Steel
When I ran agencies, I had the opportunity to work with business-to-business (B2B) and business-to-consumer (B2C) brands. There has always been great debate that the way you approach and orchestrate a...
View ArticleMaking Your Marketing and Your Brand “Contagious”
Social media has transformed the way companies and marketing organizations engage their customers, prospective customers, target audiences, and key stakeholders. Of course, the big challenge for...
View ArticleAre You Nurturing Your Marketing Leadership Tree?
At SAP, professional sports is a growing industry. Sports teams and sports leagues are coming to SAP for sports solutions, ranging from statistics to analytics for player scouting to creating a better...
View ArticleLessons In Marketing And PR, From FC Bayern Munich
Lessons from soccer, basketball and other team sports can carry over to marketing and public relations (PR): roles are merging and the game is getting faster. We all need additional skill-sets, new...
View ArticleLeading Now And In The Future
The millennials now joining the workforce want to work in teams, perform meaningful tasks and have flexible jobs. This is a good thing. It is in line with current trends in corporations. Command and...
View ArticleChief Customer Officer: Overdue Or Not Needed?
A rapid increase in the number of Chief Customer Officers (CCOs) has occurred globally. There are now more than 450 CCOs, whereas only approximately 30 existed a decade ago. The purpose of this role is...
View ArticleChannel First: Lessons From The “Supergeil” EDEKA Commercial [VIDEO]
The viral campaign “supergeil” (in English “super-hot”) has brought worldwide attention to the German supermarket chain EDEKA. More than eight million people have watched the video on YouTube so far;...
View ArticleIT Spend On The Rise For CMOs
A revolution of sorts is taking place at companies around the world. These days, the Chief Marketing Officer (CMO) is operating at the center of the enterprise, laser-focused on executing market...
View ArticleFour Technology Trends Businesses Need To Embrace
Today’s world is moving faster than ever. To thrive, in both business and in life, embracing change is the only option. Unfortunately, few organizations are changing as fast as necessary in this age...
View ArticleAre You Still A B2B Marketer?
In the real world, we all know that brick buildings don’t make purchase decisions, people do. Humanizing the brand and creating messages about people to reach a potential buyer is how B2B marketers...
View ArticleWhat Lies Ahead For 2015: Viewing Marketing Measurement In A Whole New Light
Yes, it’s that time of the year when CMO’s take pause, reflect on this year’s takeaways, and consider next year’s marketing playbook. What corporate goals lie ahead for marketing to support and drive?...
View ArticleThe Next Feeding Frenzy: Why A Short Video Is Your Next Advertising Campaign
Sharing videos on social media is all the rage, and investors are lining up to get in on the action. ust this week, Ocho, a new video-based social networking app, which is in the same space as...
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